After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

A new direction

Posted by on 17 April 2014

When we set up BITWeb.tv six years ago, it was with the aim of making video for business – that’s what the initials stand for ‘Business Internet Television’.

BITWeb LogoHowever, the recession meant that a lot of companies simply withdrew from a lot of the activity they’d done before. The purse strings were really tightly drawn. The didn’t want to know about video marketing or anything that would cost them extra. They stuck with what they knew.

Today, there are signs that things might just be improving in the economy. We’ve seen employment and real incomes rising. We’ve seen construction work get under way again. And we’ve seen a plethora of new starts – many encouraged by the universities.

That doesn’t mean that businesses are queueing up to get videos made – but they are starting to show an interest. They’re looking for impartial help and advice about what they need to do. The questions are quite straightforward.

  • Can I use my SmartPhone to make video clips? Yes, but get a tripod and clamp to make it stable.
  • Can I use a webcam? Only if you use external light to stop the screen making you look like a ghost!
  • Do I need an external microphone? Always!
  • Should I DIY or buy in the services of a production company? It’s all a question of ‘horses for courses’.

To answer these questions in more detail, we’ve started an online course using webinars. The first free session aimed specifically at accountants (‘Video for Accountants’) has just been held. The next starts on the 1st of May with a paid-for six-part course starting a week later.

It’s all very exciting. Please spread the word.