After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

What is a viral video

Posted by on 13 June 2012

You can never tell what will become a “viral video”. The people commissioning and making the video certainly can’t make that decision. It’s entirely up to the viewers when they share what they like. At BITWeb.tv we can advise on what might give you a head start…but then it’s up to the audience.