The law, accountancy and other professional services aren’t just sold on skill alone. Clients want to know something about the person they’re buying the service from. They need to like their personality and trust them as well. They can get a real feel for those qualities from a series of videos where the professionals demonstrate their knowledge and expertise. For this to work, they can’t talk about how wonderful they are — they have to prove it, as some American lawyers are doing very successfully. At BITWeb.tv, we’ve been in touch with those US firms and have learned what makes video work for them. We’ll discuss how THEY make it work shortly.
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