After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

Why lawyers and other professionals need to use video

Posted by on 18 June 2012

The law, accountancy and other professional services aren’t just sold on skill alone. Clients want to know something about the person they’re buying the service from. They need to like their personality and trust them as well. They can get a real feel for those qualities from a series of videos where the professionals demonstrate their knowledge and expertise. For this to work, they can’t talk about how wonderful they are — they have to prove it, as some American lawyers are doing very successfully. At BITWeb.tv, we’ve been in touch with those US firms and have learned what makes video work for them. We’ll discuss how THEY make it work shortly.

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