After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

What is a viral video

Posted by on 13 June 2012

You can never tell what will become a “viral video”. The people commissioning and making the video certainly can’t make that decision. It’s entirely up to the viewers when they share what they like. At BITWeb.tv we can advise on what might give you a head start…but then it’s up to the audience.

Scottish Technology Showcase

Posted by on 13 June 2012

I wasn’t expecting to meet quite as many people that I already knew at the Scottish Technology Showcase in Glasgow. But it felt as though everyone I had ever interviewed for a business or technology feature had decided to visit the event this year. The press officer from Scottish Enterprise, Ruth Andrew, was very helpful and I managed to get a raft of interviews lined up quickly and easily.

I was really impressed with my first view of “Beamshare“, a new, secure video-sharing program from an Aberdeen-based company called OneCodec. At the moment, it’s mainly being used to share personal movies — but the company’s convinced that it will have attractive business applications as well. They’ve asked me to try it out as a beta tester so I’ll write about it once I’ve used it for a while.

It was pretty well attended and we made a video feature for the Caledonian Mercury. Here’s what is on the site:

Scotland has a reputation for its technology—the country has a long tradition of innovation. The evidence for the continuation of that was evident at the Scottish Technology Showcase. Over 1500 delegates were at the event, now in its fourth year, to meet over a hundred exhibitors, take part in matchmaking sessions and hear talks from leading figures in the sector. Some firms chose to launch new products or service at the show in Glasgow’s SECC. Supported by Scottish Enterprise, the event is designed to help Scottish firms forge new links and build new business for the future. And as the Caledonian Mercury’s been hearing, there are clear signs that Scottish firms are continuing to invest in innovation despite the tough economic conditions.

The link to the Showcase Website was included as you’ll be able to see the list of exhibitors.