After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

Why companies need to use video

Posted by on 7 June 2012

Within the next 12 months, video will account for about 95% of all traffic on the Internet. Businesses that don’t use video to promote themselves will be left behind. But video marketing is a skill that has to be learned. Our aim at BITWeb.tv is to offer help and advice to firms that want to adopt it. We have years of broadcasting experience behind us so we know how to make you look and sound good on screen. For more, look at http://www.bitweb.tv