After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

Why lawyers and other professionals need to use video

Posted by on 18 June 2012

The law, accountancy and other professional services aren’t just sold on skill alone. Clients want to know something about the person they’re buying the service from. They need to like their personality and trust them as well. They can get a real feel for those qualities from a series of videos where the professionals demonstrate their knowledge and expertise. For this to work, they can’t talk about how wonderful they are — they have to prove it, as some American lawyers are doing very successfully. At BITWeb.tv, we’ve been in touch with those US firms and have learned what makes video work for them. We’ll discuss how THEY make it work shortly.

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What is a viral video

Posted by on 13 June 2012

You can never tell what will become a “viral video”. The people commissioning and making the video certainly can’t make that decision. It’s entirely up to the viewers when they share what they like. At BITWeb.tv we can advise on what might give you a head start…but then it’s up to the audience.

Scottish Technology Showcase

Posted by on 13 June 2012

I wasn’t expecting to meet quite as many people that I already knew at the Scottish Technology Showcase in Glasgow. But it felt as though everyone I had ever interviewed for a business or technology feature had decided to visit the event this year. The press officer from Scottish Enterprise, Ruth Andrew, was very helpful and I managed to get a raft of interviews lined up quickly and easily.

I was really impressed with my first view of “Beamshare“, a new, secure video-sharing program from an Aberdeen-based company called OneCodec. At the moment, it’s mainly being used to share personal movies — but the company’s convinced that it will have attractive business applications as well. They’ve asked me to try it out as a beta tester so I’ll write about it once I’ve used it for a while.

It was pretty well attended and we made a video feature for the Caledonian Mercury. Here’s what is on the site:

Scotland has a reputation for its technology—the country has a long tradition of innovation. The evidence for the continuation of that was evident at the Scottish Technology Showcase. Over 1500 delegates were at the event, now in its fourth year, to meet over a hundred exhibitors, take part in matchmaking sessions and hear talks from leading figures in the sector. Some firms chose to launch new products or service at the show in Glasgow’s SECC. Supported by Scottish Enterprise, the event is designed to help Scottish firms forge new links and build new business for the future. And as the Caledonian Mercury’s been hearing, there are clear signs that Scottish firms are continuing to invest in innovation despite the tough economic conditions.

The link to the Showcase Website was included as you’ll be able to see the list of exhibitors.

The Joys of Autocue

Posted by on 11 June 2012

When you ask someone to appear in front of a camera, especially if they’re to speak directly to the lens, then they’ll often shy away. People who haven’t appeared on TV are usually terrified by the idea of speaking to the camera. But it’s important to remember that they’re actually more afraid of the “idea” than the reality. However, there’s an easy way to help them overcome that fear. At BITWeb.tv, we offer business people the chance to use our teleprompter or autocue. It works in exactly the same way as the systems in TV studios, with the equipment attached in front of the lens and your words scrolling up the screen of a smart phone or tablet.

Video to support a charitable cause

Posted by on 8 June 2012

In 1603, an English courtier called Sir Robert Carey rode from London to Edinburgh in just three days to tell James VI of Scotland that Queen Elizabeth had died. Even in its day, it was quite a remarkable achievement. Now, a telecoms specialist from Innerleithan has set himself the challenge of matching that time, this time travelling from Edinburgh to London on a bike.

With the full support of his family and colleagues at Veecom Systems, Stuart Potter will set off from a business networking breakfast in Leith, heading first for Darlington and then Loughborough before aiming for a final networking group at Tower Bridge in London. He may be doing it for the challenge — but he’d also doing it to raise money for the mental health charity, MIND:

http://www.biggestjourney.com
http://www.justgiving.com/biggestjourney

Why companies need to use video

Posted by on 7 June 2012

Within the next 12 months, video will account for about 95% of all traffic on the Internet. Businesses that don’t use video to promote themselves will be left behind. But video marketing is a skill that has to be learned. Our aim at BITWeb.tv is to offer help and advice to firms that want to adopt it. We have years of broadcasting experience behind us so we know how to make you look and sound good on screen. For more, look at http://www.bitweb.tv