After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.
A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.
Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.
We’ve just acquired a new camera. The Sony HXR NX-70e is so much better than the A1E we’ve been using until now, even though it’s claimed as the next generation of this light-weight camcorder. This one records not just in full 1920×1080 HD which is impressive enough; but it also records broadcast-quality video (ie: 50p) which means I can happily talk to (say) STV about making documentaries for them.
The unique feature of this camera is that it’s claimed to be dust and shower proof. Certainly, Creative Video (from whom I bought it) put it to the test by running a shower on it for several hours without causing the slightest problem. As a result, I felt confident enough to take up high above the snow line at Aonach Mor to film the skiers and snowboarders. Here’s the result.
This is a video I made about this substantial boost for Scottish Hockey’s finances. It’s an investment of about £100,000 a year over the next three years, money that will be used to improving the coaching of hockey at the higher levels. We should remember that hockey is a popular sport in Scotland – thousands of people play every week. But it doesn’t attract the media attention or indeed the crowds enjoyed by football or rugby. However, its governing body, Scottish Hockey, has just signed its largest ever sponsorship deal. Over the next three years, Aberdeen Asset Management will pump hundreds of thousands of pounds into the sport to help its growth and development. Much of the money will be used to pay for a number of professional, high performance coaches to work with selected domestic clubs. This should improve the quality and standard of players, leading to stronger National League competitions in Scotland.