After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company,, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

Things are moving forward

Posted by on 24 October 2010

After months of talking and not doing — mistake! — we’ve now set things in motion. A new site is now up and running. It’s aimed at the tourist market, with video reports on food & drink, heritage and adventure (ie: sports that the visitor can get involved with like golf, mountain biking, etc). The next stage will be setting up a series of business pages and making them e-commerce enabled.

This weekend, we talked about all of this at the Scottish North American Leadership Conference in Chicago. It went down well, according to Alan Downie who made the trip across. I joined in via Skype. Things all seem to be happening at once.

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