After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

Camera Phones

Posted by on 14 April 2010

In his book “Get Seen”, Steve Garfield makes the point that you don’t always need expensive kit to make video for YouTube. He’s used a wide range of cameras, including a “flip” camera and a Nokia N95 phone on various occasions.

I’ve been looking at upgrading my mobile for some time now. I’ve never been a fan of Apple products. For some reason, every time I’ve used them, it’s been a disaster. So I really didn’t want to move to an iPhone (despite what so many people tell me). I’m not that interested in all the apps. I want a phone that does the basics well and then does some other key functions superbly as well.

That’s how I’ve ended up with a Sony Ericsson Vivaz. It’s a smart phone. It synchs easily with Outlook. I have unlimited Internet access on the account (almost as fast as my land line!!). But what REALLY caught my attention was the camera. It’s 8Mp for a start and, with video, shoots in High Definition. The stills function also has a trick I haven’t seen often before — the ability to take panoramic shots. Just point the camera at the starting point and snap. Move around to the next point and the camera vibrates to tell you to stop — it then takes that frame automatically. Move on to a third image. It takes that and then stitches all three together.

I’m going to play with this new toy in the coming days and will show the results here or on YouTube.

Categories: video |

It’s been a long while

Posted by on 13 April 2010

Things have changed a little since the last post. The Caledonian Mercury has burst into life and I’m both writing for it and making videos (three produced so far). You can see the results on http://www.caledonianmercury.com

In the meantime, our sister company, The NewsBiz Ltd, is continuing to work with the Edinburgh Tram Company (TIE) on an occasional basis. In the next day or so, we hope to film the first step for the construction of the Haymarket Viaduct (it’s been postponed so many times I’m hardly holding my breath).

Finally, I’ve also discovered a couple of superb books on video and internet marketing. First, there’s Greg Jarboe’s excellent “YouTube and Video Marketing”. The foreword is by Suzie Reider of YouTube so that’s a good commendation. The other is “Get Seen – Online Video Secrets to Building your Business” by Steve Garfield. Its foreword is by the brilliant David Meerman Scott which is a recommendation of quality in itself.

Categories: Uncategorized |