After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company, BITWeb.tv, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.

Communication Skills

Posted by on 25 April 2009

One of the interesting things about working in TV is that you get to see how well — or badly — the great and the good (and the not so good) handle themselves in front of a camera. Lots of them have had some kind of media training. But all too many never get enough opportunity to put what they learn into practice. Two weeks, two months down the line after a training session, how much remains in their memory? Have they put the tools learned into everyday practice — or have they just put them to one side?

Should online TV therefore give folk the chance to learn by doing? Isn’t that a better way of applying those lessons?

Just a thought for today

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Goodness, it’s been a while

Posted by on 7 April 2009

I hadn’t realised that it had been quite such a long time since that last post — but not a lot’s been happening…until now.
Alan Downie and David Calder have new company in place — The News Biz — which has just won its first contract, with TIE (the company putting the Edinburgh Tram Network in place). It’s not a huge contract but certainly worth having. And it should be great to help them get their messages across as the network grows.
We’re also bidding for Midlothian Council — but the wheels of local government grind extremely slow so it will be several weeks before we hear how that’s progressed.
That’s it for now. More soon
D

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