After 30 years of roaming the country, reporting Scotland for a wide range of programmes on radio and television, David Calder is moving into a new sphere - online training.

A director of the online video production company,, he's been asked to advise firms on how best to use video as a marketing tool. So he's created a course that covers everything from the kit you might need to the content of the videos, from creating a digital marketing strategy to optimising and promoting the videos you make.

Working with his wife, Penny Haywood Calder of PHPR, he will also be producing a series of webinars on Public Relations as well. And to complete a trio of services, he'll be developing a series of media and communication skills courses as well.


Posted by on 23 February 2009

What is it about British Telecom that makes it look so unprofessional?

My wife’s been a BT customer (with two lines) for about 20 years. What do they manage to do – cut her off without warning. They cancel her phone line. They cancel her broadband. They cancel her email. For a business that depends heavily on the Internet, this is a disaster.

Whose fault is it? BT’s!!! When my wife paid her account, they managed to put all of the money into one of the two lines. But did they advise her that there was a problem? NO. They just cut her off without a by-your-leave.

And when she called up to complain, they made her wait for reconnection. That’s just of the basic phone line. It was going to take DAYS to set up the broadband again.

She’s fizzing.

Categories: Uncategorized |

Creating an eBook

Posted by on 12 February 2009

I’ve been asked to speak at an event run by the Power Lunch Club in Edinburgh next month. That seems like the incentive I need to start writing the eBook I’ve been thinking about — on the subject of making good video for business. It’s made me look at the stats — and they’re even better than I’d been telling everyone. People in the UK view over 3 BILLION videos a month. All I have to do now it make sure they look at those made by and we’re laughing.

Categories: Uncategorized |